Do you need to improve the profitability of your business?
From Winche Redes Comerciales we approach the analysis of one of the most important indicators in commercial management, the ROI.
What is ROI?
ROI or return on investment is a metric that compares the profit obtained in any activity in relation to the investment made. Calculating this index in commercial management allows us to know the costs and benefits at each point of sale, in order to evaluate the strategies implemented.
It is essential that the ROI is calculated in each action carried out, in this way, we will know the profitability of each project, since the data obtained will be more precise and reliable.
For the ROI analysis in commercial actions, other factors must be taken into account:
• Store Traffic, that is, the influx of buyers at each POS
• Stock break
• Product location
• Demographic area in which the POS is located
For this reason, it is important to have Business Intelligence tools that offer us daily reports from both the sales team and the points of sale: duration of visits, geolocation of orders and optimization of the routes carried out.
ROI and KPI:
ROI and KPIs are closely linked. At the moment in which we obtained the results on the profitability of the implemented actions, indirectly, we will be acquiring the KPIs and objectives that we must establish in our commercial strategy, in order to maximize the benefits as much as possible.
In addition, it is important to know the activation potential of each POS, that is, to have adequate knowledge about which points of sale can be activated and which ones give greater profitability depending on the actions that are carried out.
Thanks to our Know How we are able to guarantee all our clients the return on the investment made.
Do not hesitate to contact us to make your business profitable.
