How to innovate the product at the point of sale?
Creativity and innovation have become fundamental elements to increase the visibility and presence of a brand at the Point of Sale (POS). Consumers are increasingly…
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The stockouts
What are the consequences of stockouts? A stockout is the absence of a product on the shelf caused by a lack of supply to the…
Why are promotions important?
At this time of the year, various commercial strategies are carried out, however, one of the most effective is promotions at the point of sale.…
Why is data management important?
Each commercial action generates a large amount of data with a high informative value. This data shows us the real situation of each company and…
Actions to optimise management at the point of sale
If you feel that the commercial strategies currently in place in your management are not being effective or could be improved, we propose actions to…
5 keys to measuring effectiveness at the POS
Do you want to improve POS effectiveness? The first step is to know which indicators are used to obtain this data. Therefore, in this post…
Business consulting: step by step
Don’t you know how to establish effective business strategies? The first step to ensure maximum profitability in your business is to carry out a commercial…
The keys to the perfect visit on the PDV
You want to get the perfect tour on the PDV? Maintaining the controlled PDV is one of the biggest challenges of brands, so it is…
How to increase your visibility at the point of sale?
Marketing strategies at the point of sale allow increasing visibility, and consequently, sales, significantly. However, it is not something easy to plan and, above all,…
Why should we be your partner?
Do you need to increase your sales? From Winche, we offer you the solution to improve your visibility at the point of sale and we…