If you feel that the commercial strategies currently in place in your management are not being effective or could be improved, we propose actions to optimise the management of the point of sale!
One of the actions that has the greatest impact on sales optimisation is the work carried out by the sales network at the points of sale. For this, Winche Redes Comerciales offers you the keys to optimise your commercial actions to the maximum, and thus increase the visibility of your products.
Actions to optimise point of sale management:
1. Improve product visibility:
The first action to take into account at the point of sale is visibility. It is essential that point-of-sale managers solve breakages, force orders, and take care of keeping the shelf in order.
2. More competitive products:
Knowing the volume of sales by product provides us with the information to know which products are more competitive than others. Once they have been located, more resources can be dedicated to them when it comes to managing the shelf.
3. Impulse products:
Boosting additional space at the POS will not only increase visibility, but will also guarantee impulse purchases.
One of the determining factors for consumers when choosing one product or another is price. It is therefore important to monitor the prices of both your own products and those of your competitors. This data will determine whether our prices in the market are competitive or not.
The necessary software in commercial management must allow us to know, in real time, in detail all the information that the point of sale managers collect during their visits. In this way, total control is obtained of each POS visited and a reflection of the actions carried out.
These are some of the actions to optimise the management of the point of sale, however, at Winche Redes Comerciales we optimise all our clients’ projects to the maximum, focusing on the sales potential and the degree of activation of each visit made. We optimise your point of sale management, do not hesitate to contact us.