Creativity and innovation have become fundamental elements to increase the visibility and presence of a brand at the Point of Sale (POS). Consumers are increasingly demanding when choosing one product or another and, therefore, these two factors are key to being able to stand out from the competition. There are some choices that brands can…
What are the consequences of stockouts? A stockout is the absence of a product on the shelf caused by a lack of supply to the point of sale by the brand or a lack of replenishment. Here are some of the potential consequences that a stockout can have for a manufacturer. Loss of consumer trust:…
At this time of the year, various commercial strategies are carried out, however, one of the most effective is promotions at the point of sale. That is why, below, we explain why promotions are so important. What are promotions? Sales promotion is a tool that allows you to increase sales and at the same time…
Each commercial action generates a large amount of data with a high informative value. This data shows us the real situation of each company and the profitability of the actions implemented. But above all, they reveal if there are problems in a commercial strategy, and where these problems lie. Therefore, in this post we will…
If you feel that the commercial strategies currently in place in your management are not being effective or could be improved, we propose actions to optimise the management of the point of sale! One of the actions that has the greatest impact on sales optimisation is the work carried out by the sales network at…
Do you want to improve POS effectiveness? The first step is to know which indicators are used to obtain this data. Therefore, in this post we explain what are the 5 keys to measure the effectiveness at the point of sale. It is important to monitor the key performance indicators, also known as KPIs. To…
Don’t you know how to establish effective business strategies? The first step to ensure maximum profitability in your business is to carry out a commercial consultancy. What is business consulting? Once the commercial audit or the diagnosis of the real situation of the company has been carried out, the data obtained must be analyzed and…
You want to get the perfect tour on the PDV? Maintaining the controlled PDV is one of the biggest challenges of brands, so it is advisable to outsource commercial management, to ensure the correct implementation of actions at the point of sale. From Winche Redes Comerciales we offer you the following keys to get the…
Marketing strategies at the point of sale allow increasing visibility, and consequently, sales, significantly. However, it is not something easy to plan and, above all, to make profitable, if you do not have extensive knowledge of the environment. From Winche we put at your disposal all our know-how to promote your brand within the point…
Do you need to increase your sales? From Winche, we offer you the solution to improve your visibility at the point of sale and we give you the answer to why should we be your partner? Outsourcing or outsourcing is the technique that consists of delegating the management of part of the business areas or…