Creativity and innovation have become fundamental elements to increase the visibility and presence of a brand at the Point of Sale (POS). Consumers are increasingly demanding when choosing one product or another and, therefore, these two factors are key to being able to stand out from the competition. There are some choices that brands can take to be innovative at POS.
Advertising elements in the POS
Merchandising and promotion at the point of sale are communication tools that have been growing in recent years. Through these materials, each brand is personalized by combining creativity with marketing strategies. The objective of the PLV is to favor the sale of certain products and improve the notoriety of the brand to retain customer loyalty. In this way, the product stands out from the rest and is an incentive for buyers to decide on one brand or another. Floor stands, headers, islands, signage, stoppers… All these elements can be placed to increase the presence of a product at the POS.
In recent years, brands have launched to use new technologies to stand out at the POS. Interactive projections, for example, are elements that have been incorporated into establishments to be combined with traditional POS elements. Thanks to the use of new technologies, brands can increase their notoriety and their presence on social networks. Therefore, one of the most efficient ways to increase sales and brand awareness is the use of advertising in an interactive and innovative way.
Sustainability in packaging
Packaging is one of the most important corporate identity elements. Creativity is a trend that will continue to grow and is an opportunity to retain customers and attract new audiences. A different packaging contributes to the image of the brand and encourages higher sales.
In addition to being creative, sustainability currently also plays a key role in this aspect. It is considered that almost 80% of consumers consider the sustainability of the product and the packaging with an important aspect when making their purchases. In this sense, we cannot ignore the inclusion of sustainable packaging in our business, a trend that is here to stay.