You want to get the perfect tour on the PDV? Maintaining the controlled PDV is one of the biggest challenges of brands, so it is advisable to outsource commercial management, to ensure the correct implementation of actions at the point of sale. From Winche Redes Comerciales we offer you the following keys to get the perfect visit on the PDV, and therefore, increase sales.
Keys to get the perfect visit on the PDV:
- Negotiation of additional spaces and second locations: increase the locations of our product or number of facings at the point of sale will increase your visibility and therefore your sales. It is therefore important that point of sale managers negotiate the activation of these actions in each of their visits.
- Material placement: another of the actions that increase visibility is the implementation of material in the PDV, such as the placement of PLV, promotional material, etc.
- Linear placement: correct linear management ensures increased presence and visibility.
- Stock breakage: during visits GPVs must avoid and control stock breakages, for this there must be a frequency of the visits and force order when there is a lack of product in the center.
- Achieve adequate compliance with promotional agreements and achieve the correct implementation of references according to the agreed plan.
- Analysis and control: during the visit, price, facings and promotions data must be collected, both from the brand itself and from the competition.
- Continuous reporting and taking of photographs for the subsequent analysis of the strategies implemented, and their areas of improvement.
Winche’s priority at the point of sale is the management of the point of sale and the incremental sale, but without leaving aside the collection and analysis of information can enrich us for the next visits. If you want more information about our services do not hesitate to contact us.
